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Acquisition is not a campaign. It's a system.

Acquisition Is Not a Campaign.
It’s a System.

We build acquisition systems that perform

Most agencies run campaigns. We build the full infrastructure — paid ads, creatives, landing pages and tracking — that turns ad spend into qualified pipeline.

Pipeline-focused

System thinkers

Results accountable

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Get your aquisition system

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The Problem

Most companies don't have an acquisition problem. They have a systems problem.

They hire agencies that run campaigns. They launch ads without conversion infrastructure. They measure clicks instead of qualified pipeline.

The result? Fragmented efforts. Wasted budget. No visibility into what actually drives revenue.

The issue isn't tactical execution. It's the absence of a cohesive acquisition system.

Symptoms of a broken system

High ad spend, low qualified leads

No clarity on what's actually working

Multiple agencies, no unified strategy

Campaigns that can't scale

Reporting focused on vanity metrics

The System

An acquisition system is not a collection of services.

Four pillars. All connected. Remove one and the whole thing breaks.

What we build

Asteroide is a performance marketing agency in Geneva. One focus: turning ad spend into qualified leads.

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01.

Paid Ads that generate leads

Google Ads, Meta Ads and LinkedIn Ads campaigns built around one metric: cost per qualified lead.

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01.

Paid Ads that generate leads

Google Ads, Meta Ads and LinkedIn Ads campaigns built around one metric: cost per qualified lead.

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01.

Paid Ads that generate leads

Google Ads, Meta Ads and LinkedIn Ads campaigns built around one metric: cost per qualified lead.

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02.

Ad Creative & Design

Visuals and copy designed to stop the scroll and push the click. No generic templates.

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02.

Ad Creative & Design

Visuals and copy designed to stop the scroll and push the click. No generic templates.

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02.

Ad Creative & Design

Visuals and copy designed to stop the scroll and push the click. No generic templates.

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03.

Landing Pages built to convert

Pages built to turn paid traffic into form fills and calls. Every element tested, nothing left to chance.

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03.

Landing Pages built to convert

Pages built to turn paid traffic into form fills and calls. Every element tested, nothing left to chance.

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03.

Landing Pages built to convert

Pages built to turn paid traffic into form fills and calls. Every element tested, nothing left to chance.

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04.

Tracking & Performance Reporting

Know exactly where every franc goes. Full attribution setup and weekly reporting that actually makes sense.

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04.

Tracking & Performance Reporting

Know exactly where every franc goes. Full attribution setup and weekly reporting that actually makes sense.

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04.

Tracking & Performance Reporting

Know exactly where every franc goes. Full attribution setup and weekly reporting that actually makes sense.

No silos. No guesswork. Just systems built to scale.

Acquisition system diagram with glowing rock and labels.

The Flow

A continuous system,
not isolated actions.

Tracking Setup

Acquisition System

Market & ICP Analysis

Strategy Design

Iteration & Scaling

Assets & Landing Pages

Paid Activation

CONTINUES LOOP - NEVER STOP ITERATING

Our Process

How we think.
How we build.

Same process, every time. No shortcuts, no guesswork.

Understand the market before acting

We analyze your ICP, competitive landscape, and current acquisition efforts before designing anything. No assumptions. Only data.

Design the strategy

Channels, messaging, conversion paths, success metrics. Everything mapped before a single franc is spent.

Build the system

Landing pages, ad creatives, tracking infrastructure, campaign structures. Every component built to work with the others.

Launch, measure, iterate

We go live, monitor every signal and optimize continuously. Every week the system gets sharper.

The Difference

Consulting mindset.
AI-powered execution.

We're not a campaign factory. We're a growth partner that builds systems designed to scale.

System thinkers

System
thinkers

Every action connects to a larger acquisition architecture. We don't run tactics in isolation — we build systems where every piece reinforces the next.

Cross-functional marketing expertise

We bring deep understanding across channels, markets and business models. That transversal view is what makes the difference between a campaign and a system.

AI-powered customization

We use AI at every stage — from audience analysis to creative production and optimization — to move faster, test smarter and deliver experiences that actually convert.

Strategic consulting, not execution

We're growth partners who diagnose, design and iterate with you. Not task-takers waiting for a brief to show up in their inbox.

Pipeline-focused

We optimize for qualified leads and revenue impact, not vanity metrics. Every decision we make is tied directly to your business outcomes.

Results accountable

We measure what matters and take full responsibility for outcomes. Transparency is non-negotiable — you always know exactly what's working and why.

Ideal Partners

We work with companies serious about acquisition.

Not everyone is a fit. We partner with businesses ready to invest in systems, not quick fixes.

B2B Services & Consulting

Professional services firms that need a predictable, scalable lead generation engine.

B2B Services & Consulting

Professional services firms that need a predictable, scalable lead generation engine.

Tech & SaaS

Software companies that need efficient, repeatable customer acquisition at scale.

Tech & SaaS

Software companies that need efficient, repeatable customer acquisition at scale.

Real Estate & Real Assets

Asset-focused businesses that need high-intent, qualified leads, not just traffic.

Real Estate & Real Assets

Asset-focused businesses that need high-intent, qualified leads, not just traffic.

Premium Education & Training

Training providers competing for qualified enrollment in demanding markets.

Premium Education & Training

Training providers competing for qualified enrollment in demanding markets.

The Outcome

What you get is not a campaign.
It's a performance machine.

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Qualified Leads

Real prospects, not just form fills. Every lead validated against your ICP criteria.

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01.

Qualified Leads

Real prospects, not just form fills. Every lead validated against your ICP criteria.

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Pipeline Visibility

End-to-end tracking from first touch to closed deal. Know exactly what's working.

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02.

Pipeline Visibility

End-to-end tracking from first touch to closed deal. Know exactly what's working.

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Control & Scalability

A system you own and understand. Scale confidently when the time is right.

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03.

Control & Scalability

A system you own and understand. Scale confidently when the time is right.

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Continuous Improvement

Every cycle generates learnings. The system gets stronger over time.

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04.

Continuous Improvement

Every cycle generates learnings. The system gets stronger over time.

Want a predictable lead system for your business?

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Asteroide is a performance marketing and growth agency based in Geneva, Switzerland.

Asteroide helps SMEs and scale-ups generate qualified leads through Paid Ads, AI-powered creative, Landing Pages and performance tracking. We work with businesses in Geneva, the Léman region, and internationally.

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